You have probably heard these words of wisdom many times - "You get only what you pay for," "There is NO free lunch," "The LESS you pay the LESS you get."
You know that they are true - and yet, do you act like you really believe them? Perhaps you go from one store to another comparing prices, expecting to get a lower price somewhere, hoping you
won't be stuck with the lower quality that always accompanies the lower price. Or, you buy from the person who gave you the lowest quote - but you ignore the fact that the only way any supplier can give you
a lower price is to give you lower quality! So, you're really comparing Apples with Oranges - and you're only deceiving yourself. The ONLY legitimate way to get a lower price without getting
lower quality is to cut out the middlemen in the distribution chain from the manufacturer to the distributor to the retail store to the consumer. That's why so many smart paint buyers buy directly from
The SOMAY PAINT FACTORY - where everyone saves, because everyone buys at wholesale, everyday! But, even buying directly from the manufacturer is not the whole story, because the manufacturer
may make several different grades or qualities. For example, when you buy from General Motors, you never get a Cadillac when you pay for a Chevrolet! It's the same with paint -
You get only what you pay for! SOMAY wants to help you become a wise, smart, intelligent, sophisticated and successful paint buyer. Here's how ... Your first consideration always should be the specifications of the paint IN the can ... especially the Total Volume Solids
. When you know this number, you can figure the Cost per Sq. Ft. per Mil Dry Film Thickness - which is the ONLY number that really counts, because ONLY the PAINT Solids
are left on the surface as the solvents evaporate and the paint dries! It also relates to the paint's hiding, coverage, durability and ability to protect and decorate. Here's the formula: Total Volume Solids % x 1604 = Total Sq. Ft. Coverage per Gallon per Mil
Dry Film Thickness (DFT). (Note: a Mil is 1/1000 of an inch thickness). Here's a real example, based on two of SOMAY's "Premium" House Paints -
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Prod. (A) |
Prod. (B) |
Retail Price Charged in Retail Stores |
$43.99/gal. |
$21.99/gal. |
SOMAY PAINT FACTORY Direct, Wholesale, "Cash & Carry" Price |
$26.99/gal. |
$12.99/gal. in 5s |
Total Volume Solids |
45.81% |
25.82% |
Total Sq.Ft. Coverage per Gallon per one (1) Mil DFT |
(45.81% x 1604) = 735 sq. ft. |
(25.82% x 1604) = 414 sq. ft. |
Actual Cost per Square Foot per one (1) Mil DFT |
($26.99 / 735) $0.037/sq.ft. |
($12.99 / 414) $0.031/sq.ft. |
(That's ONLY 3 cents/sq. ft./mil) |
The price of (A) is almost two times the price of (B), but both (A) and (B) actually cost the same, because
there is almost two times as much Total Volume Solids in (A) as in (B). The ONLY number that really counts when comparing one paint to another paint is the Cost per Square Foot per Mil DFT. For additional examples of SOMAY Paint Costs per Square Foot per Mil DFT (and costs per Square Meter per 25.4 Microns DFT), please click here.
SOMAY's LOWEST PAINT COST GUARANTEE SOMAY GUARANTEES that: (A) your Cost per Sq. Ft. per Mil DFT will be less when you buy a
regular SOMAY paint directly from The SOMAY PAINT FACTORY, at our Wholesale, "Cash & Carry" Prices, and (B) if it isn't less, SOMAY will custom manufacture* a paint for you, so that your
Cost per Sq. Ft. per Mil DFT for the SOMAY paint will be EQUAL TO or LESS than for the same kind of paint from any other legitimate paint manufacturer. That's SOMAY'S GUARANTEE.
* All Custom Manufactured Orders require: (A) a 50% non-refundable Deposit with the order, prior to manufacture; (B) the other 50% when you pick up your order at the SOMAY factory; (C) a minimum
order of 50 gallons of one product in one color; and (D) you must provide a wet sample and full specifications, including Total Volume Solids % for any competitive paint you want us to match with SOMAY paint.
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